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The Empuls Glossary

Glossary of Human Resources Management and Employee Benefit Terms

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Job Description

Job descriptions play a pivotal role in the success of any recruitment process, as they serve as the foundation for attracting, evaluating, and ultimately selecting the right candidates for a job position.

Whether you are an HR professional, a hiring manager, or an employer looking to fill a vacant position, understanding the art of writing job descriptions is a crucial skill that can streamline your recruitment efforts and ensure a successful match between candidates and job roles.

A well-crafted job description serves as a bridge between employers and job seekers, providing a clear and concise overview of the role and expectations.

A job description is a written document that provides a detailed overview of the tasks, responsibilities, qualifications, and expectations associated with a specific job position within an organization. It serves as a valuable tool for both employers and job seekers, outlining the essential functions and requirements of the role.

What is a job description?

A job description is a written document that provides an overview of the responsibilities, duties, qualifications, and expectations of a specific job position within an organization. It outlines the essential functions of the role, the required skills and qualifications, reporting relationships, and other relevant details. A well-written job description serves as a communication tool between employers and employees, providing clarity about job expectations and helping to attract suitable candidates during the recruitment process.

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Why are job descriptions important?

Job descriptions are crucial for several reasons:

  • Clarity and expectations: Job descriptions provide clarity to both employees and managers regarding the specific responsibilities and expectations associated with a role. This clarity helps employees understand their job requirements, perform their duties effectively, and align their efforts with the organization's objectives.
  • Recruitment and selection: Job descriptions serve as the foundation for effective recruitment and selection processes. They help attract qualified candidates who possess the necessary skills and qualifications for the position. Clear job descriptions enable recruiters and hiring managers to identify the right talent and make informed hiring decisions.
  • Performance management: Job descriptions form the basis for performance evaluations and goal-setting. They provide a reference point for managers to assess employee performance, provide feedback, and set objectives that align with the job requirements.
  • Legal compliance: Accurate and up-to-date job descriptions can help organizations ensure compliance with employment laws and regulations. They provide evidence of non-discriminatory practices, as well as serve as a reference in the event of legal disputes.
  • Employee development: Job descriptions can be used as a tool for employee development and career planning. They help identify skill gaps and areas for growth, allowing organizations to provide targeted training and development opportunities to enhance employee performance and satisfaction.

How to write a job description?

When writing a job description, it's important to be clear, concise, and specific about the role and its requirements. Here's a general format and example to guide you:

1. Job title: Begin with a clear and accurate job title that reflects the position.

Example: Marketing Coordinator

2. Job summary: Provide a brief overview of the role's purpose and primary responsibilities.

Example: The Marketing Coordinator will support the marketing team in executing various marketing initiatives, managing campaigns, and coordinating marketing activities to drive brand awareness and customer engagement.

3. Key responsibilities: Outline the main tasks, duties, and responsibilities associated with the role. Use bullet points for easy readability.


  • Assist in the development and implementation of marketing strategies and campaigns.
  • Coordinate and execute social media content creation and management.
  • Support the creation of marketing collateral, including brochures, presentations, and promotional materials.
  • Conduct market research and analyze competitor activities.
  • Assist in organizing and managing events and trade shows.
  • Collaborate with internal teams and external vendors to ensure marketing initiatives are executed effectively.
  • Monitor and report on marketing campaign performance using relevant tools and metrics.

4. Qualifications: Specify the required skills, qualifications, education, and experience for the role. Differentiate between "required" and "preferred" qualifications if applicable.


  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in marketing coordination or a similar role.
  • Solid knowledge of marketing principles, digital marketing, and social media platforms.
  • Proficient in using marketing tools and software (e.g., Google Analytics, social media management platforms).
  • Strong communication and organizational skills.
  • Ability to work in a fast-paced environment and meet deadlines.
  • Attention to detail and strong problem-solving abilities.

5. Reporting relationships: Indicate the position's place within the organizational structure and any reporting relationships.

Example: The Marketing Coordinator will report to the Marketing Manager and collaborate with cross-functional teams.

6. Working Conditions: Optionally, include information about the work environment, physical requirements, and any special conditions associated with the role.

Example: This is a full-time position based in our headquarters. Occasional travel may be required for events and conferences.

7. Company overview: Optionally, provide a brief description of the organization, its mission, and its values.

Example: XYZ Company is a leading provider of innovative solutions in the technology industry. We strive to deliver exceptional products that transform how businesses operate and improve their efficiency.

Give an example of job description.

Job Title: Product Manager

Job Summary: We are seeking a highly skilled and experienced Product Manager to join our dynamic team. The Product Manager will be responsible for overseeing the development and management of our product portfolio. This role requires a deep understanding of customer needs, market trends, and competitive landscape to drive product strategy and deliver successful outcomes.

Key Responsibilities:

  • Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
  • Define and prioritize product features and requirements based on market research, customer feedback, and business goals.
  • Collaborate with cross-functional teams, including engineering, design, and marketing, to develop product roadmaps, timelines, and release plans.
  • Lead the product development process, from concept to launch, ensuring timely delivery and adherence to quality standards.
  • Work closely with the engineering team to translate product requirements into actionable development tasks.
  • Monitor and analyze product performance, user feedback, and market trends to identify opportunities for product enhancements or new product development.
  • Develop pricing strategies and positioning for the product portfolio.
  • Conduct regular competitive analysis to ensure our products remain competitive in the market.
  • Collaborate with marketing and sales teams to develop effective go-to-market strategies, product messaging, and sales enablement materials.
  • Serve as the primary point of contact for product-related inquiries and provide product knowledge and support to internal and external stakeholders.
  • Stay updated on industry trends, emerging technologies, and best practices in product management.


  • Bachelor's degree in Business, Marketing, Engineering, or a related field. MBA or equivalent is a plus.
  • Proven experience as a Product Manager or in a similar role.
  • Strong understanding of product management principles and practices.
  • Solid knowledge of product development methodologies and frameworks.
  • Excellent analytical and problem-solving skills.
  • Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Strong leadership and decision-making abilities.
  • Familiarity with Agile methodologies is a plus.

Reporting Relationships: The Product Manager will report to the Director of Product Management and will collaborate closely with cross-functional teams, including engineering, design, marketing, and sales.

Working Conditions: This is a full-time position based in our company headquarters. Some travel may be required to attend industry conferences, customer meetings, and other relevant events.

Company Overview: Our company is a leading technology firm specializing in innovative solutions for various industries. We are committed to delivering high-quality products that address our customers' needs and drive business success.

What are the essential elements of a job description?

The essential elements of a job description include:

  • Job title: Clearly state the position's title.
  • Job summary: Provide a concise overview of the purpose, key responsibilities, and objectives of the role.
  • Key responsibilities: List the main tasks and duties that the employee will be expected to perform.
  • Qualifications: Specify the necessary skills, qualifications, education, experience, and certifications required for the role.
  • Reporting relationships: Indicate the position's place within the organizational hierarchy and its relationships with other roles.
  • Working conditions: Describe the work environment, including physical demands, hours of work, travel requirements, or any other relevant conditions.
  • Compensation and benefits: Optionally, include details about the salary range, benefits, incentives, or other compensation-related information.
  • Company overview: Optionally, provide a brief description of the organization.

Employee pulse surveys:

These are short surveys that can be sent frequently to check what your employees think about an issue quickly. The survey comprises fewer questions (not more than 10) to get the information quickly. These can be administered at regular intervals (monthly/weekly/quarterly).

One-on-one meetings:

Having periodic, hour-long meetings for an informal chat with every team member is an excellent way to get a true sense of what’s happening with them. Since it is a safe and private conversation, it helps you get better details about an issue.


eNPS (employee Net Promoter score) is one of the simplest yet effective ways to assess your employee's opinion of your company. It includes one intriguing question that gauges loyalty. An example of eNPS questions include: How likely are you to recommend our company to others? Employees respond to the eNPS survey on a scale of 1-10, where 10 denotes they are ‘highly likely’ to recommend the company and 1 signifies they are ‘highly unlikely’ to recommend it.

Based on the responses, employees can be placed in three different categories:

  • Promoters
    Employees who have responded positively or agreed.
  • Detractors
    Employees who have reacted negatively or disagreed.
  • Passives
    Employees who have stayed neutral with their responses.

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