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The Empuls Glossary

Glossary of Human Resources Management and Employee Benefit Terms

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Generation Z

Generation Z, often abbreviated as Gen Z, is a demographic cohort that follows the Millennials and is the youngest generation currently in the workforce. The exact start and end dates of Gen Z are a matter of debate, but generally, it includes individuals born between the mid-1990s and the early 2010s.

Gen Z is often characterized as being the first truly digital native generation, growing up with the internet, smartphones, and social media as a part of their daily lives from an early age. As a result, they are typically very comfortable with technology and use it to communicate and connect with others. They are also more likely to be influenced by social media and online communities than traditional media sources.

What is Generation Z?

Generation Z, also known as Gen Z, is the demographic cohort that comes after Millennials. It includes individuals born between the mid-1990s and the early 2010s.

In terms of their values and beliefs, Gen Z is often seen as being more socially conscious and politically engaged than previous generations. They are more likely to prioritize social and environmental issues, and to value diversity and inclusivity in all aspects of life. They are also more likely to be open-minded and accepting of different lifestyles and identities.

In the workplace, Gen Z is known for its independence, entrepreneurial spirit, and desire for work-life balance. They are more likely to be interested in freelance or gig work than traditional 9-to-5 jobs, and to prioritize flexibility and autonomy in their careers. They are also very interested in learning and development opportunities and may prioritize jobs that offer these opportunities over those that offer higher salaries or job security.

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What are some characteristics of Generation Z? Explain in bullet points

Sure, here are some key characteristics of Generation Z in bullet points:

  • Born between the mid-1990s and the early 2010s
  • The first truly digital native generation grew up with the internet and social media
  • Tech-savvy and comfortable with digital technology
  • Socially and environmentally conscious, value diversity and inclusivity
  • Politically engaged and open-minded
  • Independent and entrepreneurial, prioritize work-life balance and flexibility
  • Interested in learning and development opportunities in the workplace
  • More likely to be influenced by social media and online communities than traditional media sources.

How big is Generation Z? 

The exact size of Generation Z is difficult to determine, as there is no strict definition of the cohort's birth years. However, it is estimated that Gen Z makes up around 27% of the global population or roughly 2 billion people. In the United States, Gen Z is estimated to be around 68 million strong, making it the largest generation in the country.

What impact is Generation Z having on the workforce?

Generation Z is starting to have a significant impact on the workforce as they begin to enter the job market. Here are some of the ways in which they are affecting the workplace:

  1. Changing workplace expectations: Gen Z workers prioritize work-life balance, flexibility, and learning and development opportunities. They are also more likely to seek out employers who align with their values and beliefs.
  2. Embracing technology: Being digital natives, Gen Z workers are comfortable with technology and are driving the adoption of new tools and communication methods in the workplace.
  3. Increasing diversity and inclusivity: Gen Z values diversity and inclusivity and is driving changes in the workplace to promote these values, such as increased representation of underrepresented groups and a focus on reducing bias and discrimination.
  4. Reshaping leadership and management: Gen Z workers have different expectations of their managers and leaders, including a desire for more collaborative and transparent leadership styles.
  5. Bringing new skills and perspectives: Gen Z workers bring unique skills and perspectives to the workplace, such as a strong focus on innovation and creativity, and a desire to make a positive impact on society and the environment.

How does Generation Z differ from previous generations?

Generation Z differs from previous generations in several ways, including:

  1. Technology: Gen Z has grown up with technology as a central part of their lives, and they are more comfortable with it than in previous generations.
  2. Diversity and inclusion: Gen Z values diversity and inclusivity more than previous generations and is more likely to advocate for social justice issues.
  3. Work-life balance: Gen Z prioritizes work-life balance and values flexibility in the workplace more than previous generations.
  4. Entrepreneurship: Gen Z is more likely to start their own businesses than previous generations, with many seeking to pursue their passions and make a positive impact on the world.
  5. Political engagement: Gen Z is more politically engaged than previous generations, with a strong focus on issues such as climate change, social justice, and equality.

How can businesses and marketers reach Generation Z?

To effectively reach Generation Z, businesses and marketers can consider the following strategies:

  1. Utilize social media: Gen Z is highly active on social media platforms such as Instagram, Snapchat, and TikTok, so businesses should focus on building a strong social media presence to engage with this audience.
  2. Embrace authenticity: Gen Z values authenticity and transparency, so businesses should aim to be transparent in their marketing messages and focus on building real relationships with their customers.
  3. Create interactive content: Gen Z responds well to interactive and engaging content, so businesses should focus on creating videos, games, and other types of content that are fun and interactive.
  4. Focus on mobile: Gen Z is highly mobile-centric, so businesses should focus on mobile optimization and create content that is mobile-friendly.
  5. Highlight social responsibility: Gen Z values social responsibility and is more likely to support businesses that prioritize sustainability, ethical practices, and social causes.

Employee pulse surveys:

These are short surveys that can be sent frequently to check what your employees think about an issue quickly. The survey comprises fewer questions (not more than 10) to get the information quickly. These can be administered at regular intervals (monthly/weekly/quarterly).

One-on-one meetings:

Having periodic, hour-long meetings for an informal chat with every team member is an excellent way to get a true sense of what’s happening with them. Since it is a safe and private conversation, it helps you get better details about an issue.


eNPS (employee Net Promoter score) is one of the simplest yet effective ways to assess your employee's opinion of your company. It includes one intriguing question that gauges loyalty. An example of eNPS questions include: How likely are you to recommend our company to others? Employees respond to the eNPS survey on a scale of 1-10, where 10 denotes they are ‘highly likely’ to recommend the company and 1 signifies they are ‘highly unlikely’ to recommend it.

Based on the responses, employees can be placed in three different categories:

  • Promoters
    Employees who have responded positively or agreed.
  • Detractors
    Employees who have reacted negatively or disagreed.
  • Passives
    Employees who have stayed neutral with their responses.

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