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The Empuls Glossary

Glossary of Human Resources Management and Employee Benefit Terms

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Baby Boomers

Boomers are a generation of people born between 1946 and 1964, following World War II. This generation is known for its significant impact on society, culture, and the economy. Baby Boomers grew up during a time of great social change, including the Civil Rights movement and the Vietnam War, and their attitudes and values have helped shape modern society. 

As they enter retirement age, Baby Boomers continue to have a significant influence on the economy and are an important demographic for businesses to understand and cater to.

Who are Baby Boomers?

Baby Boomers are individuals who were born between the years of 1946 and 1964. This generation was named the "Baby Boom" generation because of the significant increase in births that occurred after World War II. Baby Boomers currently make up a large portion of the adult population, and they have had a significant impact on politics, culture, and the economy throughout their lives.

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How many Baby Boomers are there in the United States?

As of 2021, there are approximately 73 million Baby Boomers in the United States. This makes up a significant portion of the total population and has had a major impact on politics, culture, and the economy throughout their lives.

What are some characteristics of Baby Boomers?

Baby Boomers are often described as ambitious, hard-working, and competitive. They grew up during a time of significant social change and have been active participants in shaping society. They value loyalty, stability, and financial security. 

Baby Boomers are often politically active and socially conscious, and they have been credited with creating a consumer culture and driving economic growth. However, they may also be seen as less comfortable with new technology and resistant to change.

What impact have Baby Boomers had on society?

Baby Boomers have had a significant impact on society in many ways. 

  • They have been instrumental in shaping social movements, such as the civil rights movement and the feminist movement. 
  • They have also been credited with creating a consumer culture and driving economic growth. 
  • They have been key participants in the workforce and have held leadership positions in many fields, such as business, politics, and the arts. 
  • They have been a driving force in politics and have played a major role in shaping the political landscape throughout their lives.

What are some challenges facing Baby Boomers as they age?

As Baby Boomers age, they may face a range of challenges, including:

  1. Health issues: Baby Boomers are reaching an age where health issues are becoming more common. They may face chronic illnesses, such as heart disease and diabetes, as well as age-related conditions like dementia and Alzheimer's.
  2. Retirement and financial security: Many Baby Boomers are reaching retirement age and may face challenges in terms of financial security. Some may not have saved enough for retirement, while others may struggle with unexpected expenses.
  3. Social isolation: As Baby Boomers age, they may become more socially isolated, particularly if they lose friends or family members. This can lead to depression and other mental health issues.
  4. Ageism: Some Baby Boomers may face ageism in the workplace or in other areas of their lives. This can limit their opportunities and make it difficult to achieve their goals.
  5. Caregiving responsibilities: Baby Boomers may also face challenges if they are caring for aging parents or other family members. This can be emotionally and physically demanding and may impact their ability to work or pursue other activities.

Employee pulse surveys:

These are short surveys that can be sent frequently to check what your employees think about an issue quickly. The survey comprises fewer questions (not more than 10) to get the information quickly. These can be administered at regular intervals (monthly/weekly/quarterly).

One-on-one meetings:

Having periodic, hour-long meetings for an informal chat with every team member is an excellent way to get a true sense of what’s happening with them. Since it is a safe and private conversation, it helps you get better details about an issue.


eNPS (employee Net Promoter score) is one of the simplest yet effective ways to assess your employee's opinion of your company. It includes one intriguing question that gauges loyalty. An example of eNPS questions include: How likely are you to recommend our company to others? Employees respond to the eNPS survey on a scale of 1-10, where 10 denotes they are ‘highly likely’ to recommend the company and 1 signifies they are ‘highly unlikely’ to recommend it.

Based on the responses, employees can be placed in three different categories:

  • Promoters
    Employees who have responded positively or agreed.
  • Detractors
    Employees who have reacted negatively or disagreed.
  • Passives
    Employees who have stayed neutral with their responses.

How are Baby Boomers impacting the workforce?

Baby Boomers are impacting the workforce in several ways:

  1. Retirement: Many Baby Boomers are reaching retirement age and are leaving the workforce, creating a gap in the labor force.
  2. Experience and leadership: Baby Boomers have years of experience and have held leadership positions in many industries, making them valuable mentors and contributors to the workforce.
  3. Healthcare costs: As Baby Boomers age, they may require more healthcare services, which can impact the cost of employee benefits and healthcare plans.
  4. Technology adoption: While Baby Boomers are sometimes stereotyped as being less comfortable with new technology, many are adapting to new tools and systems in the workplace, such as remote collaboration tools and video conferencing.
  5. Inter-generational workforce: With more younger generations entering the workforce, there is a need to create a balance between the values and work styles of different generations, including Baby Boomers. This has led to initiatives such as reverse mentoring, where younger workers mentor older workers on new technologies and trends.

What are some common misconceptions about Baby Boomers?

There are several common misconceptions about Baby Boomers, including:

  1. They are all wealthy: While some Baby Boomers have been successful in their careers and may have accumulated wealth, not all Baby Boomers are financially secure. Many have struggled with debt, saving for retirement, and unexpected expenses.
  2. They are resistant to change: While Baby Boomers may have a different perspective on some issues than younger generations, they are not all resistant to change. Many have adapted to new technologies and trends, and have continued to learn and grow throughout their lives.
  3. They are all conservative: While Baby Boomers have been associated with conservative politics and values, not all Baby Boomers share these views. There is a wide range of political and social beliefs within the Baby Boomer generation.
  4. They are all retired: While many Baby Boomers have retired or are reaching retirement age, not all are retired. Many are still active in the workforce and pursuing their careers.
  5. They are all the same: While Baby Boomers share a generational identity, they are not a monolithic group. They come from diverse backgrounds, have different life experiences, and hold a range of beliefs and values.

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