Fundada en 1974, SPI Cinemas comenzó a operar multicines en la metrópolis de Chennai, en el sur de la India, y con el tiempo se expandió a 10 estados del país. Aclamado por su calidad superior y sus precios económicos, SPI destaca por ser el primer operador de multicines de la India en equipar sus pantallas con los sistemas de sonido Dolby Atmos y Auro 11.1.

Compromiso ineficaz de los empleados
Con una plantilla considerable, el proceso de compromiso de los empleados en SPI Cinemas era dirigido manualmente por los jefes de equipo o por RRHH. Los jefes de personal como Siddarth tenían que gestionar y coordinar cada actividad de compromiso personalmente. Dado que sólo el 10% de la organización estaba formado por gerentes y personal corporativo, el compromiso de los empleados resultaba laborioso e ineficaz.

La difícil tarea de motivar a los empleados en circunstancias desfavorables
El 90% de la plantilla de SPI desempeña funciones de cara al cliente, lo que exige trabajar durante los fines de semana y otros días festivos, ya que la población que acude a los cines SPI lo hace mayoritariamente en esos periodos. Por lo tanto, la motivación del personal de primera línea era una prioridad fundamental para RRHH y la dirección.

Los métodos tradicionales de compromiso no pueden ampliarse
El éxito de las iniciativas manuales de compromiso de los empleados era variado y a menudo inadecuado debido a las diferentes prácticas utilizadas por los directores de equipo individuales. Y a medida que SPI Cinemas se expandía rápidamente por otros estados, los métodos de compromiso manuales existentes no podían seguir el ritmo de la expansión. Estaba claro que SPI necesitaba una plataforma unificada, escalable y digital para implementar sin problemas sus iniciativas de compromiso.

‍Empuls R&R - simple, robust, and easy to use
Empuls's API-driven rewards platform had a catalog that covered 100+ countries, 20+ reward categories, and 21,000+ options with 4,000+ gift cards, 2800+ brand vouchers, non-profit donations, and cash cards. In addition to that, Empuls has 3000+ perks and custom merchandise. This provided SPI Cinemas with a vast choice of rewards to pick from to deliver a more meaningful employee R&R experience.

"We had evaluated 3 other providers, but the variety and the UI that Empuls had nobody else had. The adoption rates are extraordinary – that too across the entire workforce – it shows the high usability of the software." - Siddharth Sekhar, HR at SPI Cinemas

SPI Cinemas chose Empuls as it allows instant recognition of their frontline worker's efforts and provides detailed reward redemption reports for admins. HR teams could get a bird's eye view of the usage due to its multi-admin capability and easily coordinate with the finance teams for budget management.‍

24/7 availability of support
Since SPI implemented engagement programs across multiple locations for over 1200 employees, timely support on Empuls was critical. And Empuls's customer service assured prompt resolution to all customer issues. 

"Even today, if we contact their call center, we get the query rectified mostly within 1 or a maximum of 2 days. Empuls is very responsive" - Siddharth Sekhar, HR at SPI Cinemas.

Reduction in turnaround time for R&R
Empuls helped SPI Cinemas to digitize its frontline employee engagement program. As a result, SPI achieved a 90% reduction in R&R program implementation time compared to their previous implementation.‍

A reduction in employee absenteeism
SPI cinemas saw a reduction in workdays lost from 400 to 350 days annually after implementing Empuls. The goal-setting feature of Empuls enabled SPI to link employee attendance to reward points. Using gamification, SPI encouraged employees to aspire for big rewards and work towards buying them by accumulating points. SPI tied employee attendance with recognition so employees could strive to earn more points, and within a short span, they saw a significant dip in absenteeism.‍

A reduction in employee attrition
Empuls' role in reducing attrition at SPI is multi-fold. First, the goal alignment allowed employees to focus on what's important to the organization, which was a win-win situation for everyone. Second, the culture of instant R&R helped improve employee morale and motivation. Third, employees felt a sense of involvement because of the free flow of information - birthday celebrations, corporate updates, reward winner announcements, etc., which sparked offline discussions.‍

Sowing the seeds of recognition
Empuls's robust platform allowed SPI cinemas to seamlessly implement and scale their engagement programs across locations. The dynamic earn and burn interface with an extensive reward catalog motivated employees to quickly adapt to the platform. They are now cultivating a culture of appreciation, free flow of information, transparency, and fairness using the Empuls platform.