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The Empuls Glossary

Glossary of Human Resources Management and Employee Benefit Terms

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Corporate Swag

Corporate swag, often referred to as "company swag" or "branded merchandise," encompasses a range of promotional products and branded items distributed by businesses to employees, clients, and stakeholders as a means of promoting their brand, fostering goodwill, and enhancing brand recognition.

What is corporate swag?

Corporate swag refers to promotional merchandise and branded items distributed by businesses to employees, clients, and stakeholders as a means of promoting their brand, increasing brand visibility, and fostering a sense of affiliation with the company. These items typically feature the company's logo, slogan, or other branding elements and can range from everyday essentials like pens and notebooks to higher-end products such as apparel, drinkware, and tech gadgets.

Listen, recognize, award, and retain your employees with our Employee engagement software  

What is corporate swag for executives?

Corporate swag for executives often includes premium or customized items tailored to the preferences and status of high-level employees within an organization. These may include luxury gifts, personalized accessories, or exclusive merchandise designed to recognize and reward executives for their contributions, enhance their professional image, and strengthen their connection to the company brand.

What is the difference between corporate gifting and corporate swag?

Differnce between corporate gifting and corporate swag:

  • Purpose: Corporate gifting is primarily focused on showing appreciation, fostering relationships, or recognizing achievements, often on a more personal or individualized level. In contrast, corporate swag is intended for broader brand promotion, marketing, and increasing brand visibility among a wider audience.
  • Recipients: Corporate gifting typically targets specific individuals such as clients, employees, or stakeholders, often on special occasions or as a token of gratitude. Corporate swag, on the other hand, is distributed more broadly to employees, clients, or prospects as promotional items with the aim of increasing brand awareness and recognition.
  • Nature of items: Corporate gifts often consist of higher-value or more personalized items chosen to suit the recipient's preferences or needs. In contrast, corporate swag usually comprises branded merchandise such as promotional products, apparel, or accessories bearing the company's logo or branding elements.

What are examples for corporate swag?

The examples for corporate swags are as follows:

  • Branded T-shirts or polo shirts
  • Logo-imprinted pens and notebooks
  • Customized water bottles or travel mugs
  • Company-branded USB drives or tech gadgets
  • Branded tote bags or backpacks
  • Logo-emblazoned hats or caps
  • Promotional calendars or desk accessories
  • Customized phone cases or accessories
  • Branded stress balls or office supplies
  • Logo-printed drinkware such as coffee cups or wine glasses.

What are examples for corporate swag gifts for customers?

Examples for corporate swag gifts for customers:

  • Customized gift baskets with branded merchandise and gourmet treats
  • Personalized tech accessories such as wireless chargers or Bluetooth speakers
  • Branded apparel such as jackets or hoodies with the company logo
  • High-quality leather goods such as wallets or portfolios embossed with the company branding
  • Exclusive event tickets or experiences sponsored by the company
  • Luxury branded items such as watches, sunglasses, or jewelry.
  • Customized gift cards or vouchers for popular retailers or experiences.

What are examples of corporate swag for employees?

Examples of corporate swag for employees:

  • Branded apparel such as company uniforms, jackets, or branded polo shirts
  • Personalized desk accessories such as engraved nameplates or custom mousepads
  • Tech gadgets such as branded headphones, portable chargers, or smartwatches
  • Employee recognition awards or plaques with the company logo
  • Branded office supplies such as notebooks, pens, or calendars
  • Wellness items such as branded water bottles, fitness trackers, or yoga mats
  • Company-branded bags or backpacks for commuting or travel purposes.
  • Customized coffee mugs or tumblers with the company logo for use in the office.
  • Gift cards or vouchers for local restaurants, coffee shops, or wellness services as employee incentives or rewards.

Employee pulse surveys:

These are short surveys that can be sent frequently to check what your employees think about an issue quickly. The survey comprises fewer questions (not more than 10) to get the information quickly. These can be administered at regular intervals (monthly/weekly/quarterly).

One-on-one meetings:

Having periodic, hour-long meetings for an informal chat with every team member is an excellent way to get a true sense of what’s happening with them. Since it is a safe and private conversation, it helps you get better details about an issue.


eNPS (employee Net Promoter score) is one of the simplest yet effective ways to assess your employee's opinion of your company. It includes one intriguing question that gauges loyalty. An example of eNPS questions include: How likely are you to recommend our company to others? Employees respond to the eNPS survey on a scale of 1-10, where 10 denotes they are ‘highly likely’ to recommend the company and 1 signifies they are ‘highly unlikely’ to recommend it.

Based on the responses, employees can be placed in three different categories:

  • Promoters
    Employees who have responded positively or agreed.
  • Detractors
    Employees who have reacted negatively or disagreed.
  • Passives
    Employees who have stayed neutral with their responses.

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