The Challenge 

Georges Chalouhi, Executive Manager at Gulf Taleed, was looking to leverage technology to align employees with Gulf Taleed’s core cultural values while driving employee engagement and retention through an exciting reward and recognition program. Some of the challenges he was looking to solve included:

•  Attracting and retaining the right local talent to meet the Saudi Arabian Government’s mandate of having 30% of the staff from the local population
• Delivering a consistent experience, eliminating bias, and generating a positive response from employees for Gulf Taleed’s centralized recognition program “Rockstars”
• Creating a people-first culture and strategically improving engagement by aligning Gulf Taleed’s employees with the company’s core values‍

The Solution

To create a people-first culture and improve engagement, Gulf Taleed turned to Empuls to streamline communication, rewards, and recognition while aligning employees with the company's values.

Empuls ushered in a new era of employee engagement at Gulf Taleed. They leveraged the holistic engagement approach enabled by Empuls to connect, align, empower, and motivate employees. Empuls is the single channel for employee communication, connection, feedback, celebration, and engagement at Gulf Taleed.

Connecting Gulf Taleed’s distributed workforce with the Empuls Social Intranet

Gulf Taleed found Empuls to be the perfect social intranet that reinforces its values of diversity and inclusion. Empuls serves as an open forum for employees to share views and cultural perspectives. 

They switched from email-only communication to inter-team networking by sharing news, updates, business highlights, company announcements, customer wins, and success stories on Empuls.

From communicating with employees to connecting and aligning them with the company’s core cultural values, Empuls helps reinforce the right behaviors at work.

Enabling Gulf Taleed to capture the employee voice with Empuls Surveys
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The engagement surveys are helping Gulf Taleed understand the relationship between recognition, engagement, and retention. They are gaining a fresh perspective on the company’s culture through new joiner surveys.

The popularity of Empuls reflects in the recent engagement survey communicated via Empuls, which had a 70% completion rate within seven days of its launch.

Celebrating employee successes with Empuls Recognition and Rewards

Empuls’ unique recognition experience allowed Gulf Taleed to decentralize their R&R program “Rockstars”, remove bias, and make it a powerful motivation tool. 

With peer-to-peer recognition, multiple award categories, customizable reward workflows, and a global rewards catalog, Empuls enables every employee to applaud great work in-the-monent.

By empowering line managers to recognize every small and big achievement, Gulf Taleed moved from giving three awards per quarter to 300 appreciations in six months.

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The ROI of investing in employee engagement

Georges Chalouhi, Executive Manager at Gulf Taleed, says, “Empuls adoption is gaining momentum, and the engagement levels are high. There has been a positive impact on team retention, morale, motivation, job efficiency, empowerment, and appreciation.”

90%  active adoption of Empuls by employees  

70%  completed the engagement survey in 7 days 

300+ peer recognition cases in 6 months

91.58% reaction rate on over 550 posts on the townhall 

With the positive response from employees, Gulf Taleed intends to keep the momentum going. They want to use Empuls to continue to remind people about the importance and the power of recognition and celebrate people’s achievements and success.