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Glosarium Manajemen Sumber Daya Manusia dan Ketentuan Tunjangan Karyawan
Employee advocacy is a strategic approach where employees are encouraged to promote their organization’s brand, products, or services. This can be done through various channels such as social media, word-of-mouth, or even through their personal networks.
Employee advocacy is the promotion of an organization by its employees. It involves empowering employees to share positive messages and experiences about their company on social media to increase brand awareness and boost credibility.
Advocacy is the act of supporting, promoting, or arguing in favor of a cause, policy, or group of people. It involves efforts to influence decisions within political, economic, and social systems and institutions. Advocacy can take many forms, including lobbying, public speaking, media campaigns, and community organizing, all aimed at creating change and garnering support for a specific issue or group.
An employee advocacy program is a structured initiative encouraging employees to promote their organization on social media. The program provides employees with the necessary training, tools, and resources to share positive messages about the company on their personal social media accounts.
Employee advocacy and employee engagement are related but distinct concepts:
In essence, while employee advocacy is an outward expression of support for the company, employee engagement is an internal state of being emotionally and mentally invested in the organization.
Here are some examples of training and resources that a company can provide to support employee advocacy:
For instance, if an employee shares a photo of their team working on a project with a caption highlighting the company's culture and values, it can help them gain more visibility and attract potential customers. The company can also provide its employees with social media guidelines and pre-approved content to share, encouraging them to participate in spreading positive messages about the company.
Measuring the impact of employee advocacy can be done in several ways.
Here are a few examples:
Recognizing and acknowledging employee advocacy is an important part of building a culture of engagement and loyalty. Here are some ways that companies can recognize and acknowledge employees who participate in advocacy programs:
Ini adalah survei singkat yang dapat sering dikirim untuk memeriksa pendapat karyawan Anda tentang suatu masalah dengan cepat. Survei ini terdiri dari lebih sedikit pertanyaan (tidak lebih dari 10) untuk mendapatkan informasi dengan cepat. Ini dapat diberikan secara berkala (bulanan / mingguan / triwulanan).
Mengadakan rapat berkala selama satu jam untuk obrolan informal dengan setiap anggota tim adalah cara terbaik untuk mendapatkan gambaran sebenarnya tentang apa yang terjadi dengan mereka. Karena ini adalah percakapan yang aman dan pribadi, ini membantu Anda mendapatkan detail yang lebih baik tentang suatu masalah.
eNPS (employee Net Promoter score) adalah salah satu cara paling sederhana namun efektif untuk menilai pendapat karyawan Anda tentang perusahaan Anda. Ini termasuk satu pertanyaan menarik yang mengukur loyalitas. Contoh pertanyaan eNPS meliputi: Seberapa besar kemungkinan Anda merekomendasikan perusahaan kami kepada orang lain? Karyawan menanggapi survei eNPS pada skala 1-10, di mana 10 menunjukkan bahwa mereka 'sangat mungkin' untuk merekomendasikan perusahaan dan 1 menandakan bahwa mereka 'sangat tidak mungkin' untuk merekomendasikannya.
Employee advocacy best practices include:
By following these practices, companies can build a robust employee advocacy program that enhances their brand and fosters a loyal, engaged workforce.
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