Didirikan pada tahun 1974, SPI Cinemas mulai mengoperasikan multipleks di kota metropolitan India selatan Chennai dan akhirnya berkembang ke 10 negara bagian di seluruh India. Dipuji karena kualitas premium dan harga murahnya, SPI terkenal sebagai operator multipleks pertama di India yang melengkapi layarnya dengan sistem suara Dolby Atmos dan Auro 11.1.

Keterlibatan karyawan yang tidak efektif
Dengan tenaga kerja yang besar, proses keterlibatan karyawan di SPI Cinemas didorong secara manual oleh pimpinan tim atau SDM. Orang-orang pemimpin seperti Siddarth harus mengelola dan mengoordinasikan setiap kegiatan keterlibatan secara pribadi. Karena hanya 10% dari organisasi yang terdiri dari manajer dan staf perusahaan, keterlibatan karyawan menjadi melelahkan dan tidak efisien. ‍

Tugas motivasi karyawan yang menantang dalam keadaan yang tidak menguntungkan
90% tenaga kerja SPI berada dalam peran yang berhadapan dengan pelanggan, yang membutuhkan bekerja selama akhir pekan dan hari libur lainnya karena penduduk bioskop yang pergi ke bioskop sebagian besar mengunjungi Bioskop SPI selama periode ini. Oleh karena itu, motivasi staf garis depan adalah prioritas penting bagi SDM dan kepemimpinan. ‍

Metode keterlibatan tradisional tidak dapat diskalakan
Keberhasilan dengan inisiatif keterlibatan karyawan manual bervariasi dan seringkali tidak memadai karena berbagai praktik yang digunakan oleh masing-masing manajer tim. Dan karena SPI Cinemas dengan cepat terus berkembang di negara bagian lain, metode keterlibatan manual yang ada tidak dapat mengikuti laju ekspansi. Jelas bahwa SPI membutuhkan platform terpadu, terukur, dan digital untuk mengimplementasikan inisiatif keterlibatannya dengan mulus.

‍Empuls R&R - simple, robust, and easy to use
Empuls's API-driven rewards platform had a catalog that covered 100+ countries, 20+ reward categories, and 21,000+ options with 4,000+ gift cards, 2800+ brand vouchers, non-profit donations, and cash cards. In addition to that, Empuls has 3000+ perks and custom merchandise. This provided SPI Cinemas with a vast choice of rewards to pick from to deliver a more meaningful employee R&R experience.

"We had evaluated 3 other providers, but the variety and the UI that Empuls had nobody else had. The adoption rates are extraordinary – that too across the entire workforce – it shows the high usability of the software." - Siddharth Sekhar, HR at SPI Cinemas

SPI Cinemas chose Empuls as it allows instant recognition of their frontline worker's efforts and provides detailed reward redemption reports for admins. HR teams could get a bird's eye view of the usage due to its multi-admin capability and easily coordinate with the finance teams for budget management.‍

24/7 availability of support
Since SPI implemented engagement programs across multiple locations for over 1200 employees, timely support on Empuls was critical. And Empuls's customer service assured prompt resolution to all customer issues. 

"Even today, if we contact their call center, we get the query rectified mostly within 1 or a maximum of 2 days. Empuls is very responsive" - Siddharth Sekhar, HR at SPI Cinemas.

Reduction in turnaround time for R&R
Empuls helped SPI Cinemas to digitize its frontline employee engagement program. As a result, SPI achieved a 90% reduction in R&R program implementation time compared to their previous implementation.‍

A reduction in employee absenteeism
SPI cinemas saw a reduction in workdays lost from 400 to 350 days annually after implementing Empuls. The goal-setting feature of Empuls enabled SPI to link employee attendance to reward points. Using gamification, SPI encouraged employees to aspire for big rewards and work towards buying them by accumulating points. SPI tied employee attendance with recognition so employees could strive to earn more points, and within a short span, they saw a significant dip in absenteeism.‍

A reduction in employee attrition
Empuls' role in reducing attrition at SPI is multi-fold. First, the goal alignment allowed employees to focus on what's important to the organization, which was a win-win situation for everyone. Second, the culture of instant R&R helped improve employee morale and motivation. Third, employees felt a sense of involvement because of the free flow of information - birthday celebrations, corporate updates, reward winner announcements, etc., which sparked offline discussions.‍

Sowing the seeds of recognition
Empuls's robust platform allowed SPI cinemas to seamlessly implement and scale their engagement programs across locations. The dynamic earn and burn interface with an extensive reward catalog motivated employees to quickly adapt to the platform. They are now cultivating a culture of appreciation, free flow of information, transparency, and fairness using the Empuls platform.